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"I Spy STOP-DWI" Social Media Scavenger Hunt Campaign

NYS STOP-DWI has launched a summer social media campaign called “ISpySTOPDWI.” Think of this initiative as a scavenger hunt for safe driving DWI messages in the real world.

The purpose of the campaign is to remind drivers about the dangers of impaired driving in a way that is more memorable. Drivers of all ages are using social media. We thought this would be a great channel to highlight people who want to share the important message of NOT driving while impaired, especially during the warm weather season, which sees a high number of impaired driving incidents.

How this works

Take a selfie photo or have someone take a photo of you with a “Stop Driving While Impaired (DWI)” message you spot during your day.

Step 1) Post your photo with an optional short caption that describes what you found.

Step 2) Tag/mention NYS STOP-DWI

Step 3) Use the #ISpySTOPDWI hashtag and your New York State county as a hashtag.

We’d love you to share the game with your followers.  For pre-written posts & a library of images – check out our ‘Social Media Kit’ 

Here’s an example:

social media post example

Where to spot/find “Stop Driving While Impaired (DWI)” messages:

Outdoor signs/billboards

outdoor billboard

Sports venues

sports venues

Gas stations screens

gas station screen

Other place to spot/find “Stop Driving While Impaired (DWI)” messages:

  • Public Buildings (county buildings, police departments, DMV locations, etc.)
  • Movie Theaters
  • TV/Streaming Commercials
  • Online Ads
  • Print Media (banners, newspapers, magazines, posters, flyers)
  • Bars and Restaurants
  • Public Restrooms

Even more easy ways to participate

  • Share a NYS STOP DWI post to your social feed
  • Let a friend know about the “ISpySTOPDWI” contest and campaign
  • Download the NYS STOP-DWI “Have a Plan” mobile app
  • Like/follow NYS STOP-DWI on Facebook, Instagram, Twitter, and YouTube
  • Watch a NYS STOP-DWI video on YouTube or Vimeo
  • Read this article on how legislators are fighting to increase funding for STOP-DWI programs


So, will you join us? Help us spread the message of safe driving and NOT driving while impaired as the weather warms up in New York State.

If you have questions, please let us know by completing our contact form.

Social Media Kit for Organizations and Sports Venues:

Use the social media kit below that includes pre-written posts and a small library of images to spread the message about safe and sober driving. Click the read-only Google Doc or Adobe PDF now.

Social Media Kit (Google Doc)

Social Media Kit (Adobe PDF)