New Media Campaign Launched

STOP-DWI NY launches new media campaign to help county STOP-DWI programs raise awareness  about the dangers of Impaired Driving

The STOP-DWI public awareness effort is spearheaded by the NYS STOP-DWI Foundation, Inc. through funding from the New York State Governor’s Highway Safety committee.

The campaign includes two sets of TV ad spots, radio PSA’s, updated pamphlets and graphics and an updated website.  The TV and radio spots are also available in Spanish.  All of the above materials are free to County STOP-DWI Programs.

The STOP-DWI multi-media campaign also features the launch of an updated STOP-DWI NY logo in a move to highlight the program’s community focus and lifesaving accomplishments.

All TV and radio ad spots are available on a dedicated STOP-DWI Vimeo Channel. This service solves a logistical issue for STOP-DWI Coordinators of getting broadcast quality dubs to media outlets.  HD and SD versions are available.